Sep 02
muchiriSocial Media, Web Strategy crm, customer, facebook, social crm, Social Media, strategy
Customers are having authentic and meaningful conversations with each other, in spite of the ambient noise and the ever decreasing signal to noise ratio. Staff are having authentic and meaningful conversations with each other too via the intranet, instant messaging and post-it notes. Customers are staff and staff are customers. The wall that separated them is subverted by the click of the mouse.
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Aug 31
Semacraft TeamSocial Media, Web Strategy disasters, facebook, linkedin, Social Media, strategy, twitter
As a follow-up to our post on what to do when your profiles are hijacked, we were working on a post about surviving social media disasters.
And then we saw this article on Mashable. Go ahead, click here to read it. We couldn’t have said it better 
Aug 27
Semacraft TeamUncategorized apps, innovation, mobile
Those living at the bottom of the pyramid represent the single largest people group in the world. Businesses that successfully innovate services and products for this space often find success.
Semacraft is hosting a workshop in Nairobi on September 4th on ‘How to Innovate Mobile Services for the ‘Bottom of the Pyramid‘.
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Customers are having authentic and meaningful conversations with each other, in spite of the ambient noise and the ever decreasing signal to noise ratio. Staff are having authentic and meaningful conversations with each other too via the intranet, instant messaging and post-it notes. Customers are staff and staff are customers. The wall that separated them is subverted by the click of the mouse.